:root {
  --midnight: #324251;
  --ivory: #F6F4F1;
  --research: #56BAC4;
  --strategy: #2E73BA;
  --design: #7E82C9;
  --execution: #7D52BB;
  --analytics: #D96A77;
  --white: #FFFFFF;
  --text-primary: #324251;
  --text-secondary: #5A6A7A;
  --text-light: #8A96A3;
  --border: rgba(50, 66, 81, 0.1);
  --shadow-sm: 0 2px 8px rgba(50, 66, 81, 0.06);
  --shadow-md: 0 8px 24px rgba(50, 66, 81, 0.08);
  --shadow-lg: 0 16px 48px rgba(50, 66, 81, 0.12);
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
  --font-primary: 'Montserrat', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-secondary: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --transition: 0.3s cubic-bezier(0.4, 0, 0.2, 1);
  --max-width: 1200px;
}

*, *::before, *::after {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  font-family: var(--font-secondary);
  color: var(--text-primary);
  background: var(--white);
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

/* Accesibilidad: foco visible al navegar con teclado */
:focus-visible {
  outline: 2px solid var(--strategy);
  outline-offset: 3px;
  border-radius: 3px;
}

/* Accesibilidad: respetar preferencia de menos movimiento */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
  .fade-in, .fade-in-left, .fade-in-right { opacity: 1 !important; transform: none !important; }
}

h1, h2, h3, h4, h5, h6 {
  font-family: var(--font-primary);
  font-weight: 600;
  line-height: 1.2;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 2rem;
}

/* ========================================
   NAVIGATION
   ======================================== */

.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 1000;
  background: rgba(255, 255, 255, 0.95);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
  transition: var(--transition);
}

.nav--scrolled {
  box-shadow: var(--shadow-sm);
}

.nav__inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 2rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}

.nav__logo img {
  height: 28px;
  width: auto;
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 2rem;
  list-style: none;
}

.nav__link {
  font-family: var(--font-secondary);
  font-size: 0.8125rem;
  font-weight: 500;
  color: var(--text-secondary);
  letter-spacing: 0.02em;
  transition: var(--transition);
  position: relative;
}

.nav__link::after {
  content: '';
  position: absolute;
  bottom: -4px;
  left: 0;
  width: 0;
  height: 1.5px;
  background: var(--midnight);
  transition: var(--transition);
}

.nav__link:hover,
.nav__link--active {
  color: var(--midnight);
}

.nav__link:hover::after,
.nav__link--active::after {
  width: 100%;
}

.nav__cta {
  font-family: var(--font-primary);
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--white);
  background: var(--midnight);
  padding: 0.625rem 1.5rem;
  border-radius: var(--radius-sm);
  transition: var(--transition);
  letter-spacing: 0.01em;
}

.nav__cta:hover {
  background: #243240;
  transform: translateY(-1px);
}

.nav__toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 0.5rem;
}

.nav__toggle span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--midnight);
  margin: 5px 0;
  transition: var(--transition);
}

/* ========================================
   HERO
   ======================================== */

.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  background: var(--midnight);
  color: var(--white);
  padding-top: 72px;
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: '';
  position: absolute;
  top: -50%;
  right: -20%;
  width: 80%;
  height: 200%;
  background: radial-gradient(ellipse, rgba(86, 186, 196, 0.06) 0%, transparent 70%);
  pointer-events: none;
}

.hero__content {
  width: 100%;
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 6rem 2rem;
  position: relative;
  z-index: 1;
}


.hero__tag {
  font-family: var(--font-secondary);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--research);
  margin-bottom: 2rem;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.hero__tag::before {
  content: '';
  width: 32px;
  height: 1px;
  background: var(--research);
}

.hero__title {
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 600;
  line-height: 1.1;
  max-width: 1000px;
  margin-bottom: 1.5rem;
}

.hero__title span {
  color: var(--research);
}

.hero__subtitle {
  font-family: var(--font-secondary);
  font-size: 1.125rem;
  font-weight: 300;
  color: rgba(255, 255, 255, 0.7);
  max-width: 1080px;
  line-height: 1.7;
  margin-bottom: 3rem;
}

.hero__actions {
  display: flex;
  gap: 1rem;
  align-items: center;
}

/* ========================================
   LOGOS / EXPERIENCIA
   ======================================== */

.logos {
  padding: 2.75rem 0 3.25rem;
  background: var(--white);
  overflow: hidden;
}

.logos__eyebrow {
  text-align: center;
  font-family: var(--font-secondary);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--research);
  margin-bottom: 1.75rem;
}

.logos__marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
          mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}

.logos__track {
  display: flex;
  align-items: center;
  gap: 4.5rem;
  width: max-content;
  animation: logos-scroll 36s linear infinite;
}

.logos__marquee:hover .logos__track {
  animation-play-state: paused;
}

.logos__item {
  height: 30px;
  width: auto;
  flex-shrink: 0;
  filter: grayscale(1);
  opacity: 0.55;
  transition: opacity 0.25s ease, filter 0.25s ease;
}

.logos__item:hover {
  opacity: 1;
  filter: grayscale(0);
}

@keyframes logos-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .logos__track {
    animation: none;
    flex-wrap: wrap;
    justify-content: center;
    width: auto;
    gap: 3rem 3.5rem;
  }
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-family: var(--font-primary);
  font-size: 0.875rem;
  font-weight: 600;
  padding: 0.875rem 2rem;
  border-radius: var(--radius-sm);
  transition: var(--transition);
  cursor: pointer;
  border: none;
  letter-spacing: 0.01em;
}

.btn--primary {
  background: var(--white);
  color: var(--midnight);
}

.btn--primary:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-lg);
}

.btn--ghost {
  background: transparent;
  color: var(--white);
  border: 1px solid rgba(255, 255, 255, 0.25);
}

.btn--ghost:hover {
  border-color: rgba(255, 255, 255, 0.68);
  background: rgba(255, 255, 255, 0.05);
}

.btn--dark {
  background: var(--midnight);
  color: var(--white);
}

.btn--dark:hover {
  background: #243240;
  transform: translateY(-2px);
}

.btn__arrow {
  transition: var(--transition);
}

.btn:hover .btn__arrow {
  transform: translateX(3px);
}

.hero__metrics {
  display: flex;
  gap: 4rem;
  margin-top: 5rem;
  padding-top: 3rem;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.hero__metric-value {
  font-family: var(--font-primary);
  font-size: 2rem;
  font-weight: 700;
  margin-bottom: 0.25rem;
}

.hero__metric-label {
  font-family: var(--font-secondary);
  font-size: 0.8125rem;
  color: rgba(255, 255, 255, 0.68);
  font-weight: 400;
}

/* ========================================
   SECTIONS — GENERAL
   ======================================== */

.section {
  padding: 7rem 0;
}

.section--ivory {
  background: var(--ivory);
}

.section--dark {
  background: var(--midnight);
  color: var(--white);
}

.section__tag {
  font-family: var(--font-secondary);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-bottom: 1rem;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.section__tag::before {
  content: '';
  width: 24px;
  height: 1px;
  background: currentColor;
}

.section__title {
  font-size: clamp(2rem, 3.5vw, 2.75rem);
  font-weight: 600;
  margin-bottom: 1.25rem;
}

.section__subtitle {
  font-family: var(--font-secondary);
  font-size: 1.0625rem;
  color: var(--text-secondary);
  line-height: 1.7;
  font-weight: 300;
}

.section--dark .section__subtitle {
  color: rgba(255, 255, 255, 0.6);
}

/* ========================================
   PROBLEMA
   ======================================== */

.problema__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  margin-top: 4rem;
  align-items: stretch;
}

.problema__points {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 2.25rem;
}

.problema__point {
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
}

.problema__number {
  font-family: var(--font-primary);
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--analytics);
  background: rgba(217, 106, 119, 0.08);
  width: 32px;
  height: 32px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.problema__point-text h3 {
  font-size: 0.9375rem;
  font-weight: 600;
  margin-bottom: 0.25rem;
}

.problema__point-text p {
  font-size: 0.875rem;
  color: var(--text-secondary);
  line-height: 1.6;
}

.problema__stats {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.7rem;
}

.stat-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 1.1rem 1.75rem;
  transition: var(--transition);
}

.stat-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-2px);
}

.stat-card__value {
  font-family: var(--font-primary);
  font-size: 2.75rem;
  font-weight: 700;
  line-height: 1.1;
  color: var(--midnight);
  margin-bottom: 0.25rem;
}

.stat-card__vs {
  font-size: 0.4em;
  font-weight: 500;
  color: var(--text-light);
  margin: 0 0.4em;
  vertical-align: 0.28em;
}

.stat-card__label {
  font-size: 0.9375rem;
  line-height: 1.4;
  color: var(--text-primary);
  margin-bottom: 0.2rem;
  font-weight: 500;
}

.stat-card__source {
  font-size: 0.75rem;
  color: var(--text-light);
}

.problema__quote {
  grid-column: 1 / -1;
  text-align: center;
  padding: 3rem 0;
  margin-top: 2rem;
}

.problema__quote-author {
  display: block;
  margin-top: 1rem;
  font-size: 0.95rem;
  font-style: normal;
  font-weight: 600;
  color: var(--strategy);
}

.problema__quote-author::before { content: '\2014 '; }

.problema__quote blockquote {
  font-family: var(--font-primary);
  font-size: clamp(1.25rem, 2.5vw, 1.75rem);
  font-weight: 500;
  color: var(--midnight);
  max-width: 700px;
  margin: 0 auto;
  line-height: 1.5;
  font-style: italic;
}

.problema__impact-intro {
  margin-top: 5rem;
  max-width: 1100px;
}

.problema__impact-intro h3 {
  font-family: var(--font-primary);
  font-size: 1.5rem;
  font-weight: 600;
  color: var(--text-primary);
  letter-spacing: -0.01em;
  margin-bottom: 0.6rem;
}

.problema__impact-intro p {
  font-size: 1.0625rem;
  color: var(--text-secondary);
  line-height: 1.6;
}

.problema__impact {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  margin-top: 2rem;
}

.impact-card {
  padding: 1.5rem;
  border-left: 2px solid var(--analytics);
  background: rgba(217, 106, 119, 0.03);
  border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
}

.impact-card__title {
  font-family: var(--font-primary);
  font-size: 0.875rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
}

.impact-card__desc {
  font-size: 0.8125rem;
  color: var(--text-secondary);
  line-height: 1.5;
}

/* ========================================
   SOLUCIÓN — FRAMEWORK
   ======================================== */

.framework {
  margin-top: 4rem;
}

.framework__stages {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  position: relative;
}

.framework__stages::before {
  content: '';
  position: absolute;
  top: 48px;
  left: 10%;
  right: 10%;
  height: 1px;
  background: var(--border);
  z-index: 0;
}

.framework__stage {
  text-align: center;
  padding: 0 1rem;
  position: relative;
  z-index: 1;
}

.framework__icon {
  width: 96px;
  height: 96px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 1.25rem;
  transition: var(--transition);
  position: relative;
}

.framework__icon::after {
  content: '';
  position: absolute;
  inset: -4px;
  border-radius: 50%;
  border: 1px solid transparent;
  transition: var(--transition);
}

.framework__stage:hover .framework__icon::after {
  border-color: currentColor;
  opacity: 0.3;
}

.framework__icon svg {
  width: 32px;
  height: 32px;
}

.framework__stage--research .framework__icon { background: linear-gradient(rgba(86, 186, 196, 0.1), rgba(86, 186, 196, 0.1)), var(--white); color: var(--research); }
.framework__stage--strategy .framework__icon { background: linear-gradient(rgba(46, 115, 186, 0.1), rgba(46, 115, 186, 0.1)), var(--white); color: var(--strategy); }
.framework__stage--design .framework__icon { background: linear-gradient(rgba(126, 130, 201, 0.1), rgba(126, 130, 201, 0.1)), var(--white); color: var(--design); }
.framework__stage--execution .framework__icon { background: linear-gradient(rgba(125, 82, 187, 0.1), rgba(125, 82, 187, 0.1)), var(--white); color: var(--execution); }
.framework__stage--analytics .framework__icon { background: linear-gradient(rgba(217, 106, 119, 0.1), rgba(217, 106, 119, 0.1)), var(--white); color: var(--analytics); }

.framework__stage-number {
  font-family: var(--font-primary);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  margin-bottom: 0.5rem;
  opacity: 0.5;
}

.framework__stage-title {
  font-family: var(--font-primary);
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
}

.framework__stage-desc {
  font-size: 0.8125rem;
  color: var(--text-secondary);
  line-height: 1.5;
}

.framework__detail {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1px;
  margin-top: 4rem;
  background: var(--border);
  border-radius: var(--radius-md);
  overflow: hidden;
}

.framework__detail-card {
  background: var(--white);
  padding: 2rem 1.5rem;
}

.framework__detail-card h4 {
  font-size: 0.875rem;
  font-weight: 600;
  margin-bottom: 1rem;
  display: flex;
  align-items: center;
  gap: 0.5rem;
}

.framework__detail-card h4::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  flex-shrink: 0;
}

.framework__detail-card:nth-child(1) h4::before { background: var(--research); }
.framework__detail-card:nth-child(2) h4::before { background: var(--strategy); }
.framework__detail-card:nth-child(3) h4::before { background: var(--design); }
.framework__detail-card:nth-child(4) h4::before { background: var(--execution); }
.framework__detail-card:nth-child(5) h4::before { background: var(--analytics); }

.framework__detail-card ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}

.framework__detail-card li {
  font-size: 0.8125rem;
  color: var(--text-secondary);
  padding-left: 1rem;
  position: relative;
}

.framework__detail-card li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--text-light);
}

.framework__model {
  margin-top: 4rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
  padding: 3rem;
  background: var(--ivory);
  border-radius: var(--radius-lg);
}

.framework__model-content h3 {
  font-size: 1.5rem;
  margin-bottom: 1rem;
}

.framework__model-content p {
  font-size: 0.9375rem;
  color: var(--text-secondary);
  line-height: 1.7;
  margin-bottom: 1.5rem;
}

.framework__model-meta {
  display: flex;
  gap: 3.5rem;
  justify-content: center;
}

.framework__model-stat {
  text-align: center;
}

.framework__model-stat strong {
  font-family: var(--font-primary);
  font-size: 2.75rem;
  font-weight: 700;
  line-height: 1.1;
  display: block;
  color: var(--strategy);
}

.framework__model-stat span {
  font-size: 0.8125rem;
  color: var(--text-light);
}

/* ========================================
   POLYMIND
   ======================================== */

.polymind__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin-top: 4rem;
}

.polymind__card {
  padding: 1.75rem;
  border-radius: var(--radius-md);
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.06);
  border-top: 2px solid var(--research);
  transition: var(--transition);
}

.polymind__card:hover {
  background: rgba(255, 255, 255, 0.07);
  border-color: rgba(255, 255, 255, 0.12);
  transform: translateY(-3px);
}

.polymind__card-head {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 1rem;
}

.polymind__card-dot {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  flex-shrink: 0;
}

.polymind__card-agent {
  font-family: var(--font-secondary);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.6);
}

.polymind__card-title {
  font-size: 1.0625rem;
  font-weight: 600;
  color: var(--white);
  margin-bottom: 0.5rem;
}

.polymind__card-desc {
  font-size: 0.875rem;
  color: rgba(255, 255, 255, 0.68);
  line-height: 1.6;
}

.polymind__card--research { border-top-color: var(--research); }
.polymind__card--research .polymind__card-dot { background: var(--research); }
.polymind__card--strategy { border-top-color: var(--strategy); }
.polymind__card--strategy .polymind__card-dot { background: var(--strategy); }
.polymind__card--design { border-top-color: var(--design); }
.polymind__card--design .polymind__card-dot { background: var(--design); }
.polymind__card--execution { border-top-color: var(--execution); }
.polymind__card--execution .polymind__card-dot { background: var(--execution); }
.polymind__card--analytics { border-top-color: var(--analytics); }
.polymind__card--analytics .polymind__card-dot { background: var(--analytics); }

@media (max-width: 900px) {
  .polymind__grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 600px) {
  .polymind__grid { grid-template-columns: 1fr; gap: 0.75rem; }
}

/* ========================================
   CASOS DE ÉXITO
   ======================================== */

.casos__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
  margin-top: 4rem;
}

.caso-card {
  display: flex;
  flex-direction: column;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 2.5rem;
  transition: var(--transition);
  position: relative;
  overflow: hidden;
}

.caso-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
}

.caso-card:nth-child(1)::before { background: var(--research); }
.caso-card:nth-child(2)::before { background: var(--strategy); }
.caso-card:nth-child(3)::before { background: var(--execution); }
.caso-card:nth-child(4)::before { background: var(--analytics); }

.caso-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-3px);
}

.caso-card__industry {
  font-family: var(--font-secondary);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 1rem;
}

.caso-card__title {
  font-size: 1.125rem;
  font-weight: 600;
  margin-bottom: 1rem;
}

.caso-card__desc {
  font-size: 0.875rem;
  color: var(--text-secondary);
  line-height: 1.6;
  margin-bottom: 1.5rem;
}

.caso-card__impact-label {
  margin-top: auto;
  font-family: var(--font-secondary);
  font-size: 0.625rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 0.6rem;
}

.caso-card__metrics {
  display: flex;
  gap: 1.75rem;
}

.caso-card__metric strong {
  font-family: var(--font-primary);
  font-size: 1.25rem;
  font-weight: 700;
  display: block;
  white-space: nowrap;
}

.caso-card__metric span {
  font-size: 0.75rem;
  color: var(--text-light);
}

.caso-card:nth-child(1) .caso-card__metric strong { color: var(--research); }
.caso-card:nth-child(2) .caso-card__metric strong { color: var(--strategy); }
.caso-card:nth-child(3) .caso-card__metric strong { color: var(--execution); }
.caso-card:nth-child(4) .caso-card__metric strong { color: var(--analytics); }

.casos__note {
  margin-top: 2.5rem;
  text-align: center;
  font-size: 0.8125rem;
  line-height: 1.6;
  color: var(--text-light);
  max-width: 640px;
  margin-left: auto;
  margin-right: auto;
}

/* ========================================
   SOBRE JAIME
   ======================================== */

.jaime__grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 5rem;
  margin-top: 2.25rem;
  align-items: stretch;
}

.jaime__photo {
  position: relative;
}

.jaime__photo img {
  border-radius: var(--radius-lg);
  width: 100%;
  height: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  object-position: center top;
}

.jaime__photo::after {
  content: '';
  position: absolute;
  bottom: -1rem;
  right: -1rem;
  width: 60%;
  height: 60%;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  z-index: -1;
}

.jaime__content h3 {
  font-size: 2rem;
  font-weight: 600;
  margin-bottom: 0.25rem;
}

.jaime__role {
  font-family: var(--font-secondary);
  font-size: 1rem;
  color: var(--strategy);
  font-weight: 500;
  margin-bottom: 1.5rem;
}

.jaime__bio {
  font-size: 0.9375rem;
  color: var(--text-secondary);
  line-height: 1.8;
  margin-bottom: 2rem;
}

.jaime__credentials {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-bottom: 2rem;
}

.credential {
  padding: 1.25rem;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
}

.credential__title {
  font-family: var(--font-primary);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-light);
  margin-bottom: 0.75rem;
}

.credential__list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.375rem;
}

.credential__list li {
  font-size: 0.8125rem;
  color: var(--text-primary);
  font-weight: 500;
}

.jaime__quote {
  font-family: var(--font-primary);
  font-size: 1.125rem;
  font-weight: 500;
  font-style: italic;
  color: var(--midnight);
  padding-left: 1.5rem;
  border-left: 2px solid var(--strategy);
  line-height: 1.6;
}

/* ========================================
   ARTÍCULOS
   ======================================== */

.articulos__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 4rem;
}

.articulo-card {
  display: flex;
  flex-direction: column;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  overflow: hidden;
  transition: var(--transition);
  background: var(--white);
}

.articulo-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-3px);
}

.articulo-card__img {
  height: 200px;
  background: var(--midnight);
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}


.articulo-card__category {
  position: absolute;
  top: 1rem;
  left: 1rem;
  font-family: var(--font-secondary);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--white);
  background: rgba(255, 255, 255, 0.15);
  backdrop-filter: blur(10px);
  padding: 0.375rem 0.75rem;
  border-radius: var(--radius-sm);
}

.articulo-card__body {
  display: flex;
  flex-direction: column;
  flex: 1;
  padding: 1.75rem;
}

.articulo-card__date {
  font-size: 0.75rem;
  color: var(--text-light);
  margin-bottom: 0.75rem;
}

.articulo-card__title {
  font-family: var(--font-primary);
  font-size: 1.0625rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
  line-height: 1.35;
}

.articulo-card__excerpt {
  font-size: 0.8125rem;
  color: var(--text-secondary);
  line-height: 1.6;
  margin-bottom: 1.25rem;
}

.articulo-card__link {
  font-family: var(--font-primary);
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--strategy);
  display: inline-flex;
  align-items: center;
  gap: 0.375rem;
  transition: var(--transition);
  margin-top: auto;
  align-self: flex-start;
}

.articulo-card__link:hover {
  gap: 0.625rem;
}

/* ========================================
   CONTACTO
   ======================================== */

.contacto__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  margin-top: 4rem;
}

.contacto__info h3 {
  font-size: 1.5rem;
  margin-bottom: 1rem;
}

.contacto__info p {
  font-size: 0.9375rem;
  color: var(--text-secondary);
  line-height: 1.7;
  margin-bottom: 2rem;
}

.contacto__details {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.contacto__detail {
  display: flex;
  align-items: center;
  gap: 1rem;
}

.contacto__detail-icon {
  width: 44px;
  height: 44px;
  background: var(--ivory);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--strategy);
  flex-shrink: 0;
}

.contacto__detail-text {
  font-size: 0.875rem;
  color: var(--text-primary);
}

.contacto__detail-label {
  font-size: 0.6875rem;
  color: var(--text-light);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 0.125rem;
}

.contacto__form {
  background: var(--ivory);
  padding: 2.5rem;
  border-radius: var(--radius-lg);
}

.form__group {
  margin-bottom: 1.25rem;
}

.form__label {
  display: block;
  font-family: var(--font-primary);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  color: var(--text-primary);
  margin-bottom: 0.5rem;
}

.form__input,
.form__select,
.form__textarea {
  width: 100%;
  padding: 0.875rem 1rem;
  font-family: var(--font-secondary);
  font-size: 0.875rem;
  color: var(--text-primary);
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  transition: var(--transition);
  outline: none;
}

.form__input:focus,
.form__select:focus,
.form__textarea:focus {
  border-color: var(--strategy);
  box-shadow: 0 0 0 3px rgba(46, 115, 186, 0.08);
}

.form__textarea {
  resize: vertical;
  min-height: 120px;
}

.form__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.form__submit {
  width: 100%;
  margin-top: 0.5rem;
}

/* ========================================
   FOOTER
   ======================================== */

.footer {
  background: var(--midnight);
  color: var(--white);
  padding: 4rem 0 2rem;
}

.footer__inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 3rem;
}

.footer__brand p {
  font-size: 0.875rem;
  color: rgba(255, 255, 255, 0.68);
  line-height: 1.6;
  margin-top: 1rem;
  max-width: 280px;
}

.footer__logo img {
  height: 30px;
  width: auto;
}

.footer__col h5 {
  font-family: var(--font-primary);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.62);
  margin-bottom: 1.25rem;
}

.footer__col ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.625rem;
}

.footer__col a {
  font-size: 0.875rem;
  color: rgba(255, 255, 255, 0.6);
  transition: var(--transition);
}

.footer__col a:hover {
  color: var(--white);
}

.footer__bottom {
  padding-top: 2rem;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer__copy {
  font-size: 0.75rem;
  color: rgba(255, 255, 255, 0.62);
}

.footer__crealo {
  font-size: 0.75rem;
  color: rgba(255, 255, 255, 0.62);
}

.footer__crealo a {
  color: rgba(255, 255, 255, 0.68);
  transition: var(--transition);
}

.footer__crealo a:hover {
  color: var(--white);
}

/* ========================================
   ANIMATIONS
   ======================================== */

.fade-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-in--visible {
  opacity: 1;
  transform: translateY(0);
}

.fade-in-left {
  opacity: 0;
  transform: translateX(-24px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-in-left--visible {
  opacity: 1;
  transform: translateX(0);
}

.fade-in-right {
  opacity: 0;
  transform: translateX(24px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-in-right--visible {
  opacity: 1;
  transform: translateX(0);
}

/* ========================================
   RESPONSIVE
   ======================================== */

@media (max-width: 1024px) {
  .framework__stages {
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
  }

  .framework__stages::before {
    display: none;
  }

  .framework__detail {
    grid-template-columns: repeat(3, 1fr);
  }

  .footer__inner {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 768px) {
  .nav__links {
    display: none;
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    background: var(--white);
    flex-direction: column;
    padding: 1.5rem 2rem;
    border-bottom: 1px solid var(--border);
    box-shadow: var(--shadow-md);
  }

  .nav__links--open {
    display: flex;
  }

  .nav__toggle {
    display: block;
  }

  .nav__toggle--open span:nth-child(1) {
    transform: rotate(45deg) translate(5px, 5px);
  }

  .nav__toggle--open span:nth-child(2) {
    opacity: 0;
  }

  .nav__toggle--open span:nth-child(3) {
    transform: rotate(-45deg) translate(5px, -5px);
  }

  .hero__metrics {
    flex-direction: column;
    gap: 1.5rem;
  }

  .problema__grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .problema__impact {
    grid-template-columns: repeat(2, 1fr);
  }

  .framework__stages {
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
  }

  .framework__stages .framework__stage:nth-child(5) {
    grid-column: 1 / -1;
  }

  .framework__detail {
    grid-template-columns: 1fr;
  }

  .framework__model {
    grid-template-columns: 1fr;
    padding: 2rem;
  }

  .casos__grid {
    grid-template-columns: 1fr;
  }

  .jaime__grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .jaime__photo {
    max-width: 400px;
  }

  .articulos__grid {
    grid-template-columns: 1fr;
  }

  .contacto__grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .footer__inner {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .footer__bottom {
    flex-direction: column;
    gap: 0.75rem;
    text-align: center;
  }
}

@media (max-width: 480px) {
  .container {
    padding: 0 1.25rem;
  }

  .section {
    padding: 4rem 0;
  }

  .hero__content {
    padding: 4rem 1.25rem;
  }

  .hero__actions {
    flex-direction: column;
    width: 100%;
  }

  .hero__actions .btn {
    width: 100%;
    justify-content: center;
  }

  .problema__impact {
    grid-template-columns: 1fr;
  }

  .framework__stages {
    grid-template-columns: 1fr;
  }

  .jaime__credentials {
    grid-template-columns: 1fr;
  }

  .form__row {
    grid-template-columns: 1fr;
  }
}

/* ===== Página de artículo ===== */
.article {
  padding: 8.5rem 0 4rem;
}

.article__container {
  max-width: 760px;
  margin: 0 auto;
  padding: 0 2rem;
}

.article__back {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  color: var(--strategy);
  font-weight: 500;
  font-size: 0.9rem;
  margin-bottom: 2.5rem;
  transition: var(--transition);
}

.article__back:hover { gap: 0.7rem; }

.article__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.25rem;
  align-items: center;
  font-size: 0.78rem;
  color: var(--text-light);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 1.25rem;
}

.article__category { color: var(--design); font-weight: 600; }

.article__title {
  font-family: var(--font-primary);
  font-size: clamp(1.9rem, 4vw, 2.7rem);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--text-primary);
  font-weight: 700;
  margin-bottom: 2.5rem;
}

.article__body p {
  margin-bottom: 1.4rem;
  color: var(--text-secondary);
  font-size: 1.075rem;
  line-height: 1.85;
}

.article__body h2 {
  font-family: var(--font-primary);
  font-size: 1.4rem;
  color: var(--text-primary);
  margin: 2.75rem 0 1rem;
  font-weight: 600;
  letter-spacing: -0.01em;
}

.article__body ul {
  margin: 0 0 1.4rem 1.25rem;
  color: var(--text-secondary);
}

.article__body li {
  margin-bottom: 0.65rem;
  line-height: 1.75;
  font-size: 1.05rem;
}

.article__body strong { color: var(--text-primary); font-weight: 600; }

.article__body blockquote {
  margin: 2.25rem 0;
  padding: 1.25rem 1.75rem;
  border-left: 3px solid var(--strategy);
  background: var(--ivory);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
  font-size: 1.2rem;
  line-height: 1.6;
  font-style: italic;
  color: var(--text-primary);
}

.article__cta {
  margin: 3.5rem 0 0;
  padding: 2.5rem;
  background: var(--ivory);
  border-radius: var(--radius-lg);
  text-align: center;
}

.article__cta h3 {
  font-family: var(--font-primary);
  font-size: 1.35rem;
  margin-bottom: 0.6rem;
  color: var(--text-primary);
}

.article__cta p { color: var(--text-secondary); margin-bottom: 1.5rem; }

@media (max-width: 480px) {
  .article { padding: 7rem 0 3rem; }
  .article__cta { padding: 1.75rem; }
}

/* Modificadores de color (reemplazan estilos inline) */
.section__tag--research { color: var(--research); }
.section__tag--strategy { color: var(--strategy); }
.section__tag--design { color: var(--design); }
.section__tag--execution { color: var(--execution); }
.section__tag--analytics { color: var(--analytics); }

/* Cada tarjeta superpone: tinte de marca (arriba) + foto del artículo + gradiente de respaldo.
   Si aún no hay foto (o el archivo no existe), degrada al gradiente de marca. */
.articulo-card__img--operaciones {
  background:
    linear-gradient(135deg, rgba(125,82,187,0.40), rgba(74,42,122,0.14)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--execution), #4a2a7a);
}
.articulo-card__img--tecnologia {
  background:
    linear-gradient(135deg, rgba(46,115,186,0.40), rgba(26,74,122,0.14)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--strategy), #1a4a7a);
}
.articulo-card__img--estrategia {
  background:
    linear-gradient(135deg, rgba(50,66,81,0.42), rgba(26,42,56,0.16)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--midnight), #1a2a38);
}
.articulo-card__img--investigacion {
  background:
    linear-gradient(135deg, rgba(86,186,196,0.40), rgba(42,122,138,0.14)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--research), #2a7a8a);
}
.articulo-card__img--diseno {
  background:
    linear-gradient(135deg, rgba(126,130,201,0.40), rgba(74,74,138,0.14)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--design), #4a4a8a);
}
.articulo-card__img--analitica {
  background:
    linear-gradient(135deg, rgba(217,106,119,0.40), rgba(138,58,74,0.14)),
    var(--art-img, none) var(--art-pos, 50% 50%)/cover no-repeat,
    linear-gradient(135deg, var(--analytics), #8a3a4a);
}

/* ===== Botón flotante de WhatsApp ===== */
.whatsapp-float {
  position: fixed;
  bottom: 1.5rem;
  right: 1.5rem;
  z-index: 1100;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #25D366;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 6px 20px rgba(37, 211, 102, 0.45);
  transition: var(--transition);
}

.whatsapp-float::before {
  content: '';
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: #25D366;
  z-index: -1;
  animation: wa-pulse 2.6s ease-out infinite;
}

@keyframes wa-pulse {
  0% { transform: scale(1); opacity: 0.5; }
  100% { transform: scale(1.4); opacity: 0; }
}

.whatsapp-float:hover {
  transform: translateY(-3px) scale(1.06);
  box-shadow: 0 10px 28px rgba(37, 211, 102, 0.55);
}

.whatsapp-float svg { width: 30px; height: 30px; }

@media (max-width: 480px) {
  .whatsapp-float { bottom: 1rem; right: 1rem; width: 52px; height: 52px; }
  .whatsapp-float svg { width: 28px; height: 28px; }
}